Module 3 — Combined Module

Digital Marketing & Growth

The whole lead-gen loop in one 8-week program: rank with SEO, capture with GoHighLevel funnels and pipelines, qualify with AI chatbots, then report it all back to a paying client.

Google SEOGoHighLevel (GHL)AI Chatbots
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Duration
8 weeks
Lectures
24 total · 3 per week
Online
PKR 33,000
On-campus · Valencia Town
PKR 54,000

PKR 12,000 less than enrolling in all 3 separately.

3 courses. The same 8 weeks. Nothing cut.

All three courses run in parallel — one lecture each per week, so you cover every source course in full (24 lectures over 8 weeks).

The timetable

Eight weeks, 3 lanes

Every week you attend one lecture per course. Each lane below is a source course, running start to finish — 24 lectures in total.

  1. Week01
    Google SEO

    SEO Fundamentals & How Search Works

    • Search Engine Mechanics: inside Google's crawling, rendering, indexing & ranking pipelines
    • The Core Algorithms: deep dive into RankBrain, Helpful Content & SpamBrain systems
    GoHighLevel (GHL)

    GoHighLevel Overview - What You'll Learn & Why It Matters

    • What is GoHighLevel (GHL) and who uses it - agencies, freelancers & businesses
    • GHL vs other CRMs & marketing tools - where it stands out
    AI Chatbots

    The Launchpad - Intros & Technical Setup

    • Meet the Tribe: introductions of students, instructors & the SkillMentor community
    • The AI Landscape: how Botpress, Voiceflow & Vapi are used in modern business
  2. Week02
    Google SEO

    Technical SEO

    • Crawl Budget Optimization: advanced robots.txt, XML sitemaps & canonical tags
    • Core Web Vitals Mastery: maximizing LCP, INP & CLS for ranking boosts
    GoHighLevel (GHL)

    Contacts, CRM & Pipelines - Managing Leads Like a Pro

    • Understanding contacts - adding, importing & organizing your leads
    • Custom fields & tags - segment and filter contacts your way
    AI Chatbots

    Botpress Fundamentals - Standard Logic & Deployment

    • Standard Node Mastery: the core building blocks for structured conversation flows
    • The Manual Path: designing user journeys using Intents, Transitions & Choice cards
  3. Week03
    Google SEO

    Keyword Research Mastery

    • Competitor Intelligence: hijacking top traffic-driving keywords using Ahrefs & SEMrush
    • Search Intent Clustering: grouping thousands of keywords into thematic semantic hubs
    GoHighLevel (GHL)

    Automations - How It Works + Connecting Third-Party Tools

    • What is a GHL workflow and how automation logic works
    • Triggers: the events that start your automations (form submit, tag added, etc.)
    AI Chatbots

    Botpress Intelligence - Autonomous Nodes & RAG

    • The Autonomous Node: moving from manual paths to AI-driven, dynamic conversations
    • Knowledge Base (RAG): ingesting documents & URLs so the bot answers from specific data
  4. Week04
    Google SEO

    Content Strategy & SEO

    • Topical Authority Maps: building content hubs, pillar pages & supporting clusters
    • EEAT Blueprint: Experience, Expertise, Authoritativeness & Trustworthiness protocols
    GoHighLevel (GHL)

    Conversation AI - Setup, Global AI & Automated Replies

    • What is GHL Conversation AI and how it differs from basic chatbots
    • How AI talks inside automations - understanding the AI reply flow
    AI Chatbots

    Voiceflow Basics - Visual Logic & Embedding

    • The Visual Canvas: mastering drag-and-drop logic for rapid agent design
    • Standard Blocks: using buttons, steps & path logic to guide users through a sales funnel
  5. Week05
    Google SEO

    On-Page SEO Optimization

    • Dynamic Meta Architecture: click-optimized titles & meta descriptions that skyrocket CTR
    • HTML Element Optimization: H1-H6 hierarchy, image alt text & contextual internal linking
    GoHighLevel (GHL)

    Landing Pages, Funnels & Forms - Capture Leads & Convert

    • Landing pages vs websites vs funnels - knowing which to build when
    • GHL page builder walkthrough: sections, elements & mobile view
    AI Chatbots

    Voiceflow AI - Knowledge Base & Customization

    • Generative AI Steps: using AI Response blocks to handle unstructured user questions
    • The Knowledge Base: connecting Voiceflow to live docs for real-time data retrieval
  6. Week06
    Google SEO

    SEO Audits & Client Work

    • Enterprise SEO Audits: professional-grade site audits translated into roadmaps
    • The 1-Page Agency Pitch: high-converting SEO audit pitches that close cold leads
    GoHighLevel (GHL)

    Advanced Capstone - Full Business Setup in GHL

    • Planning a real business automation blueprint before building
    • Building a complete multi-step funnel with forms and lead capture
    AI Chatbots

    Vapi - Voice Agent Foundations

    • Voice Pipeline: configuring the stack (Speech-to-Text, LLM & Text-to-Speech)
    • Voice Selection: choosing and tuning high-fidelity voices (ElevenLabs, Play.ht)
  7. Week07
    Google SEO

    Off-Page SEO & Link Building

    • White-Hat Outreach: landing high-DR guest posts & niche edits via scaled email systems
    • Digital PR & Link Baiting: creating data-driven assets journalists naturally link to
    GoHighLevel (GHL)

    Sub-Account Handover + GHL Mobile App Guide

    • What is a sub-account and how the agency-client model works in GHL
    • Creating and configuring a sub-account for a new client
    AI Chatbots

    Voice Automation & Professional Tuning

    • Tool Calling: teaching your voice agent to book appointments or update a CRM
    • Latency & Interruption Tuning: optimizing for speed & natural human-to-AI interaction
  8. Week08
    Google SEO

    Demo Session - SEO Live on Real Websites

    • Live Over-The-Shoulder Audit: deconstructing a live website, finding errors & planning fixes
    • Live Keyword Hunting: watching a pro extract untapped keywords live in class
    GoHighLevel (GHL)

    LinkedIn, Portfolio & Landing Your First GHL Clients

    • Positioning yourself as a GHL specialist on LinkedIn - profile optimization
    • Writing testimonials and case studies that win clients
    AI Chatbots

    Demo Day & Graduation

    • Final Presentations: showcase your complete ecosystem (Botpress + Voiceflow + Vapi)
    • The Agency Model: how to price your builds ($1k-$5k+) and pitch high-ticket clients
The stack

Tools you'll actually ship with

Google Search ConsoleGA4AhrefsSEMrushLooker StudioGoHighLevelBotpress
Or one at a time

Prefer a single skill?

This module runs these standalone programs together. Take them one at a time if you would rather — each is 8 weeks on its own.

SEO

Learn proven SEO ranking strategies. Audit websites, optimize content, and deliver measurable growth for any business.

PKR 15,000 →

GoHighLevel

Master GHL system architecture and build self-driving agencies with intelligent workflows and AI agents.

PKR 15,000 →

AI Chatbot

Create intelligent chatbots without coding. Integrate LLMs, design conversation flows, and launch 24/7 customer service agents.

PKR 15,000 →

Questions, answered

What is the Digital Marketing & Growth module?
The whole lead-gen loop in one 8-week program: rank with SEO, capture with GoHighLevel funnels and pipelines, qualify with AI chatbots, then report it all back to a paying client. It runs Google SEO, GoHighLevel (GHL), AI Chatbots in parallel over 8 weeks — 3 lectures a week, 24 in total.
How much does it cost?
Online is PKR 33,000 and on-campus at our Valencia Town, Lahore campus is PKR 54,000. Installment plans are available on request.
Do I need any prior experience?
No. Every source course starts from the beginning in week 1, so you are not expected to arrive with any background in them.
Is this the same as taking the courses separately?
You get exactly the same curriculum — all 3 courses in full, every lecture. The difference is that you take them concurrently over 8 weeks instead of one after another, and you pay PKR 33,000 online rather than enrolling in each separately.

Ready to start Digital Marketing & Growth?

Online PKR 33,000 · On-campus PKR 54,000 · Installments available

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