Module 4 — Combined Module

E-commerce & Store Growth

Launch a store and actually get buyers to it. Eight weeks across Shopify operations, e-commerce SEO, and WooCommerce — finishing with a live store, a Meta ad campaign, and a service you can sell.

ShopifyGoogle SEOWordPress (WooCommerce)
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Duration
8 weeks
Lectures
24 total · 3 per week
Online
PKR 36,000
On-campus · Valencia Town
PKR 58,000

PKR 9,000 less than enrolling in all 3 separately.

3 courses. The same 8 weeks. Nothing cut.

All three courses run in parallel — one lecture each per week, so you cover every source course in full (24 lectures over 8 weeks).

The timetable

Eight weeks, 3 lanes

Every week you attend one lecture per course. Each lane below is a source course, running start to finish — 24 lectures in total.

  1. Week01
    Shopify

    The Foundation - Niche & Partners

    • Niche Selection: data-driven methods to identify profitable markets (local vs. international)
    • The Partner Program: setting up a Shopify Partner account to build unlimited development stores
    Google SEO

    SEO Fundamentals & How Search Works

    • Search Engine Mechanics: inside Google's crawling, rendering, indexing & ranking pipelines
    • The Core Algorithms: deep dive into RankBrain, Helpful Content & SpamBrain systems
    WordPress (WooCommerce)

    WordPress Fundamentals & Setup

    • Introduction to CMS - what WordPress is and why it powers 43% of the web
    • Local development setup with LocalWP
  2. Week02
    Shopify

    Catalog Mastery - Products & Collections

    • Product Management: adding products (physical & digital), SEO titles & benefit-driven descriptions
    • Smart Collections: automated vs. manual collections to organize your catalog
    Google SEO

    Technical SEO

    • Crawl Budget Optimization: advanced robots.txt, XML sitemaps & canonical tags
    • Core Web Vitals Mastery: maximizing LCP, INP & CLS for ranking boosts
    WordPress (WooCommerce)

    Elementor Mastery + Building Faster with AI (Claude Code)

    • Drag-and-drop interface, widgets, advanced styling & animations
    • Dynamic content, reusable templates & fully responsive design
  3. Week03
    Shopify

    Dashboard Operations & Content

    • The Global Dashboard: in-depth walkthrough of orders, analytics & customer profiles
    • Pages & Navigation: creating About Us & Contact pages; building Header and Footer menus
    Google SEO

    Keyword Research Mastery

    • Competitor Intelligence: hijacking top traffic-driving keywords using Ahrefs & SEMrush
    • Search Intent Clustering: grouping thousands of keywords into thematic semantic hubs
    WordPress (WooCommerce)

    Theme Customization & Design

    • Selecting premium themes (Astra, Hello)
    • Theme Customizer deep dive
  4. Week04
    Shopify

    Visual Identity - Theme Design & UI

    • Theme Selection: choosing the right Online Store 2.0 theme for speed & conversion
    • Visual Management: setting global typography, color palette & button styles
    Google SEO

    Content Strategy & SEO

    • Topical Authority Maps: building content hubs, pillar pages & supporting clusters
    • EEAT Blueprint: Experience, Expertise, Authoritativeness & Trustworthiness protocols
    WordPress (WooCommerce)

    WooCommerce E-commerce Setup

    • Store configuration & product management
    • Adding products fast with AI (Claude)
  5. Week05
    Shopify

    Operations - Shipping, Taxes & Platforms

    • Shipping Zones: setting up local delivery, flat rates & weight-based international shipping
    • Tax Configuration: managing VAT/GST settings for different regions
    Google SEO

    On-Page SEO Optimization

    • Dynamic Meta Architecture: click-optimized titles & meta descriptions that skyrocket CTR
    • HTML Element Optimization: H1-H6 hierarchy, image alt text & contextual internal linking
    WordPress (WooCommerce)

    Essential Plugins, SEO & Optimization

    • On-page SEO with RankMath & Yoast
    • Optimizing AI-built sites: speed, caching, clean & lightweight pages
  6. Week06
    Shopify

    The Ecosystem - Domains & Social Sync

    • Domain Connection: connecting 3rd-party domains (GoDaddy, Namecheap) to Shopify
    • Social Media Integration: linking Facebook, Instagram & TikTok catalogs to the store
    Google SEO

    SEO Audits & Client Work

    • Enterprise SEO Audits: professional-grade site audits translated into roadmaps
    • The 1-Page Agency Pitch: high-converting SEO audit pitches that close cold leads
    WordPress (WooCommerce)

    Real Client Projects

    • Planning the project & gathering client requirements
    • Building a live client website from scratch to deployment
  7. Week07
    Shopify

    Traffic - Social Media Ads

    • The Meta Suite: setting up Business Manager & running 'Sales' campaigns
    • Creative Strategy: writing ad copy & choosing visuals that convert
    Google SEO

    Off-Page SEO & Link Building

    • White-Hat Outreach: landing high-DR guest posts & niche edits via scaled email systems
    • Digital PR & Link Baiting: creating data-driven assets journalists naturally link to
    WordPress (WooCommerce)

    Freelancing & Business Setup

    • Setting up Fiverr & Upwork profiles + gig creation
    • Building your portfolio website
  8. Week08
    Shopify

    The Agency Model - Selling Your Services

    • Freelance Strategy: selling 'Complete Shopify Setup' on Upwork, Fiverr & LinkedIn
    • Pricing Your Skills: packages from $100 (basic setup) to $1,000+ (full brand launch)
    Google SEO

    Demo Session - SEO Live on Real Websites

    • Live Over-The-Shoulder Audit: deconstructing a live website, finding errors & planning fixes
    • Live Keyword Hunting: watching a pro extract untapped keywords live in class
    WordPress (WooCommerce)

    LinkedIn Demo Session

    • Professional networking & LinkedIn positioning
    • Live project walkthrough: building a website end-to-end
The stack

Tools you'll actually ship with

ShopifyOnline Store 2.0Meta PixelGoogle Search ConsoleGA4RankMathWooCommerceStripe
Or one at a time

Prefer a single skill?

This module runs these standalone programs together. Take them one at a time if you would rather — each is 8 weeks on its own.

Shopify

Master the Shopify Partner Ecosystem and build professional stores for clients. Start your Shopify freelancing career.

PKR 15,000 →

SEO

Learn proven SEO ranking strategies. Audit websites, optimize content, and deliver measurable growth for any business.

PKR 15,000 →

WordPress

Create professional WordPress websites using Elementor and WooCommerce. From theme setup to real client projects.

PKR 15,000 →

Questions, answered

What is the E-commerce & Store Growth module?
Launch a store and actually get buyers to it. Eight weeks across Shopify operations, e-commerce SEO, and WooCommerce — finishing with a live store, a Meta ad campaign, and a service you can sell. It runs Shopify, Google SEO, WordPress (WooCommerce) in parallel over 8 weeks — 3 lectures a week, 24 in total.
How much does it cost?
Online is PKR 36,000 and on-campus at our Valencia Town, Lahore campus is PKR 58,000. Installment plans are available on request.
Do I need any prior experience?
No. Every source course starts from the beginning in week 1, so you are not expected to arrive with any background in them.
Is this the same as taking the courses separately?
You get exactly the same curriculum — all 3 courses in full, every lecture. The difference is that you take them concurrently over 8 weeks instead of one after another, and you pay PKR 36,000 online rather than enrolling in each separately.

Ready to start E-commerce & Store Growth?

Online PKR 36,000 · On-campus PKR 58,000 · Installments available

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